NYX PROFESSIONAL MAKEUP - Flapjack Digital Media

NYX Professional Makeup

Boots Stratford

L'Oreal approached us to help launch their US cosmetics brand NYX Professional Makeup, into the UK market, with visual coverage of a series of site openings and events, across the UK.


NYX Professional Makeup is aimed at a young, social media-savvy audience and L'Oreal wanted to maximise social media engagement with their brand's launch.


NYX Stratford

We created comprehensive visual content from new site openings through to social media celebrity meet & greets, which helped to generate engagement with NYX Professional Makeup's more than one hundred thousand followers and record-breaking opening week sales.

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